Thursday, August 27, 2009

What your publicist wants you to know

I chatted with a few friendly book publicists yesterday about what works best when it comes to the author-publicist relationship. Here are five simple pointers to get you started.

1. First things first, talk strategy. It's a good idea to start with a timeline for the campaign, a defined target audience and set expectations. Sure, dream big, but remember, Oprah isn't for everyone. If you've watched her recently, you already know she tends to be celebrity-driven. So unless that's you, be realistic in your goal-setting. Rely on your publicist to steer you to your target audience through the most appropriate media channels (even, gasp, new media!) and trust their expertise.Speaking of new media, consider outside-the-box marketing ideas that go beyond traditional publicity. Twitter is one platform many authors are using to creatively network with potential readers, and they're rolling out ultra-savvy campaigns that spur traditional media. This P&P client landed coverage on Jacket Copy, the L.A. Times book blog, for her Twitter Kindle giveaway aimed at promoting her upcoming book Perseverance.

2. When it comes to the "influencer" mailing - you know, all those celebs who "need" your book? - don't leave it to your publicist. That's an ideal project for your assistant, an intern, or even yourself, if you have the time. Allow your publicist to spend her/his time working directly with media, rather than on those media big mouths who may or may not be interested.

3. Hey, fill us in. We need professional (and recent!) headshots, your contact information, and everything that will help us understand how you climbed the ladder to budding author/aspiring artist/sought-after expert. Aside from what we can learn about you on our own and from the book itself, what's your story? We'll be asked, so the more we know about you, the more equipped we are to respond appropriately. Be willing to do some homework like writing contributed pieces, maintaining a blog, and utilizing Twitter.

4. Communicate. If you're not an email person, tell us. Be clear about that early on. I recently dusted off my faxing skills for a client who is still holding out on a home computer. Missed interview opportunities are unfortunate and can be avoided if your communication mode is defined, efficient and most importantly, two-way. Some authors are missing the boat by being unavailable or too selective when it comes to early morning or late night interviews and market size. Allow your publicist to filter the best requests to you.

5. In keeping with solid communication, also trust that your publicist is working on your behalf even when you aren't calling them anxiously. So relax when activity seems to have slowed. Becoming a media starlet or hitting bestseller status isn't an overnight process. An over-eager author can bog down the process when they blow up the phones, duplicate media contact efforts or email assault the publicist. Your publicist can devote several hours a week to crafting lengthy emails that allay your fears... or he/she can be a better steward of that time, using it to pitch media. It's up to you. Stay informed by establishing an efficient reporting method with your publicist so can be sure you are receiving regular, detailed updates.

Think positive. Be creative, accessible, resourceful. And have fun!

Labels: , ,


Anonymous Psychiatric Technician Classes said...

Speaking of new media, consider outside-the-box marketing ideas that go beyond traditional publicity.

April 28, 2010 at 9:10 AM  
Blogger Uno said...

That home work? Jump on my mother's womb, rubbing the fur rubbed sticky horrible crowd in fancy velvet dress and asked her to let her know meow "This cat is my son," U?
mp3breitling bentley replica

November 16, 2011 at 4:42 AM  
Blogger apple said...

consider outside-the-box marketing ideas that go beyond traditional publicity.anger management for women

February 14, 2012 at 11:19 AM  
Blogger star said...

Publicer can bias everything with news tas branded

April 17, 2012 at 12:05 AM  
Blogger simson11 said...

Bienes Raices Mazatlan Sinaloa
marbella property news

May 5, 2012 at 8:24 AM  
Blogger Mr Hiếu said...

Edmonton Catering

El Dorado Hills Homes as having a debilitating effect on inverts. The novel portrays inversion as a natural, God-given state and makes an explicit plea: "Give us also the right to our existence". The novel became the target of a campaign by James Douglas, editor of the Sunday Express newspaper, who w

May 17, 2012 at 8:39 AM  
Blogger bwin agenjudi said...


Keep sharing gan, kunjungi balik yaa..

Bwin368 Agen Judi Terpercaya
Bwin368 Agen Judi Online

Bwin368 Agen Bola Terpercaya
Bwin368 Agen Judi Terbesar

Dewa Bola Online
Dewa Bola


April 25, 2014 at 10:41 PM  
Anonymous hadoop training in chennai said...

We share to useful information.I will be learn that new information.

hadoop training in chennai | hadoop training chennai | hadoop training

October 28, 2015 at 12:45 AM  
Blogger Vasu N said...

topics presented very nice .. I love it.
Salesforce Training in Hyderabad

May 29, 2016 at 2:14 AM  
Blogger Nainika Joseph said...

Great Article I love to read your articles because your writing style is too good, its is very very helpful for all of us and I never get bored while reading your article because it becomes more and more interesting from the starting lines until the end. So Thank you for sharing a COOL Meaningful stuff with us Keep it up..!

SAP training in Chennai

May 31, 2016 at 2:35 AM  
Anonymous Aashi siva said...

Really, these quotes are the holistic approach towards mindfulness. In fact, all of your posts are. Proudly saying I’m getting fruitfulness out of it what you write and share. Thank you so much to both of you.

Corporate Training in Chennai

July 19, 2016 at 1:20 AM  
Anonymous Anonymous said...

Great... Excellent sharing.. This is very helpful for beginers. Read that provide me more enthusiastic. This helps me get a more knowledge about this topic. Thanks for this.
Salesforce Training in Chennai

August 12, 2016 at 5:15 AM  
Blogger Sathya G said...

thank you for sharing such a nice and interesting blog with us. i have seen that all will say the same thing repeatedly. But in your blog, I had a chance to get some useful and unique information. I would like to suggest your blog in my dude circle. please keep on updates. hope it might be much useful for us. keep on updating...
Software Testing Training

August 24, 2016 at 5:22 AM  
Blogger Kits Online Training said...

nice blog, thanks for sharing
Sap Security Online Training Real Time Support

SQL Server Developer Corporate Training

SQL Server DBA Online Training Real Time Support

linux Online Training Institute

November 8, 2016 at 6:46 AM  
Blogger dhivya priya said...

Thank you for sharing such a nice and interesting blog with us. I have seen that all will say the same thing repeatedly. But in your blog, I had a chance to get some useful and unique information. I would like to suggest your blog in my dude circle.
Isoft Innovations Company Address
Isoft Innovations Adyar
Isoft Innovations Reviews
Isoft Innovation Chennai
Isoft Innovation

February 22, 2017 at 5:12 AM  
Blogger CIIT Noida said...

CIITN is located in Prime location in Noida having best connectivity via all modes of public transport. CIITN offer both

weekend and weekdays courses to facilitate Hadoop aspirants. Among all Hadoop Training Institute in Noida , CIITN's Big Data and Hadoop Certification course is designed to prepare you to match

all required knowledge for real time job assignment in the Big Data world with top level companies. CIITN puts more focus in project based training

and facilitated with Hadoop 2.7 with Cloud Lab—a cloud-based Hadoop environment lab setup for hands-on experience.

CIITNOIDA is the good choice for Big Data Hadoop

Training in NOIDA
in the final year. I have also completed my summer training from here. It provides high quality Hadoop training with Live

projects. The best thing about CIITNOIDA is its experienced trainers and updated course content. They even provide you placement guidance and have

their own development cell. You can attend their free demo class and then decide.

Hadoop Training in Noida
Big Data Hadoop Training in Noida

April 28, 2018 at 3:08 AM  
Blogger cyber news said...

Thanks for sharing the information.Impressive and i would like to share this with my friends
Indian Cyber Army’s most awaited internship is live now. Summer Internship 2018 on “ Ethical hacking” and book your seats before it runs out.Candidates have to get themselves registered to be a part of this Internship program. Here internship will give you on-the-job experience, help you learn whether you and Cyber security industry are a good match and can provide you with valuable connections and references. Here interns are usually exposed to a wide variety of tasks and responsibilities which allows the intern to showcase their strengths by working on projects for various managers that work on different parts of Indian Cyber Army. Becoming a high performing intern is a fantastic way to improve your employment prospects. This internship can be a great way to get your foot in the door of success with a prestigious or desirable Organization.As career in ethical hacking is most in demand.

June 6, 2018 at 6:59 AM  
Blogger cyber news said...

Get to know about career in Ethical Hacking. Career Overview, Salary, Key skills and Education needed. Get how to Become Ethical Hacker guidelines ...

June 7, 2018 at 3:37 AM  
Blogger cyber news said...

In this age of Technology advancement, computer and information technology have not only brought convenience to citizens in modern life but also for policemen & various Government officials of the nation to fight cybercrime through various modus operandi. Indian Cyber Army has been dedicated in fighting cyber crime, striving to maintain law and order in cyberspace so as to ensure that everyone remains digitally safe.Read more:- Information Security

June 11, 2018 at 2:04 AM  
Blogger cyber news said...

thanks for sharing the more valuable information.
Indian Cyber Army credibility in Ethical hacking training & Cybercrime investigation training is acknowledged across nation as we offer hands on practical knowledge and full assistance with basic as well as advanced level ethical hacking & cybercrime investigation courses. The training is conducted by subject specialist corporate professionals with wide experience in managing real-time ethical hacking/ cyber security projects. Indian Cyber Army implements a blend of academic learning and practical sessions to give the candidate optimum exposure.Ethical hacking training ,
Ethical hacking course

June 20, 2018 at 2:18 AM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home