The author headshot. Let’s discuss.
So if you invest so much in what’s inside the book, why not take just as much care with what’s on the book? Your publicist will thank you for a polished, professional headshot that is message-appropriate. When negotiating national television appearances, publicists are often required to submit a headshot and the quality of that photo – no matter how good looking you are – speaks volumes for your credibility as an author or expert source.
Do you really want that grainy photo of you in a muscle shirt when you still had a full head of hair to represent you as a respected author? Before you say cheese, consider these pointers.
- stick with business or business casual attire.
- add a statement necklace like chunky layered beads or turquoise. Style consultant Sherrie Mathieson, also author Forever Cool, of owns this look.
- be truthful about your appearance with a recent photo (no outdated shots taken 10 years and 10 pounds ago).
- invest in a professionally photographed portrait and rely on a prol for the best quality, light and digital quality.
- offer a variety of expressions and settings. Your publicist can play up your various facets when pitching different audiences
- match the tone of your headshot to your book’s message.
- go full body. Remember, it’s a “head” shot.
- submit photos from vacation or locations where you aren’t the primary focal point.
- go glam. Present your true self, sans props with current makeup and hair so you are recognizable in appearance and in public.
- overdo it, ladies. Play up one of your best features (ex. your lips or eyes ), but not both. The rules of makeup application also apply to jewelry – go with a statement necklace or bold earrings, not both.
- careful to not overwhelm your headshot with bulky scarves and hats.