Part One: Fatal flaws of authors
Good stories and fatal flaws are synonymous. Just as long as the fatal flaw isn't yours and doesn't rear its head during the media campaign, right?
At the core of an effective book publicity campaign is a good working relationship between author and publicist, a partnership. To help you get the most out of yours - ensuring your publicist is in your court, is a champion for your cause and has a good rapport with you and your camp - we'll post a five-part series this week unveiling the most common "fatal flaws" of authors.
Fatal flaw #1: Overcommunicating.
Some clients need a little extra hand-holding and that's ok. (Don't we all sometimes?) The author should be in the know and it is our job as professional communicators to communicate plans, progress and feedback from media. So communication is key, but overcommunicating can be fatal.
Your publicist is likely serving multiple clients so 30 minute chats here and there can add up. Over-the-top client communication can, when compounded, detract from pitching time. So how do you strike a balance between keeping the lines open and over-the-top?
Here are some starters:
- Don't bog your publicist down with voicemails liek "This is Jane Doe, please call." Leave details on the voicemail so your publicist is clear on the nature of your need.
- Rather than shooting off several short emails from your Blackberry, compile your thoughts for the day into one email, in bullet form so you can be sure all your questions are addressed.
- Set up a regular weekly call with your publicist to discuss plans and set goals.
- Make sure your publicist has a dependable method for reporting on a regular basis.
- Don't worry about calling to see if the producers from the national morning shows called back to book, we'll call you.
Stop by tomorrow for fatal flaw #2, saturating media contacts.