Study: Who is online, and what are they doing?
More from the report:
Myth #1: The Internet is for Teeny Boppers
False! Extrapolating from the data:
- In a room of 17 senior citizens, at least one has joined a social network.
- One of every nine seniors you know actually comment on blogs and post critiques and ratings. Which actually makes sense, if you think about it: Who's more opinionated than Grandpa? You try adjusting the thermostat.
Myth #2: Tech savvy behavior is totally mainstream
- Only 30% of GenY and 19% of GenX create content.
- No age group uses RSS readers at a rate over 18%. (Odds are YOU reading this don't quite understand RSS readers either.)
- 19% more GenYers than Young Teens join social networks. This implies that the highest rate of social networkers is in the college category. This one will be a demo to watch closely, it WILL change over the next three years, according to NML.
So what can we learn from this, book publicists?
-Don't assume senior citizens are anti-internet. "Interwebs, is that The Google or something? You kids and your crazy machines!!" Dismiss that stereotype, and accept your grandmother's Facebook invite.
-Do pay attention to Millenials (i.e. Gen Y). Only 30% of them are creating web content, but that number will probably grow. Pitch accordingly.
-Do learn how to use an RSS reader (like your humble blogger did a few
To read the rest of NML's interesting report, click here.