Easy as 1, 2, 3: Rule of thirds makes social media a snap
Rule of thirds:
So often, we see authors set up a social media account and then we get the inevitable: Now what? Here’s the 411 on how to come up with content:
1. One-third of your content can be promotional: Mention the great things that are going on―your book publicity, events, accolades, etc.
2. One-third of your content should be sharing oriented: What interesting, relevant articles have you read lately? Are you a health author? Share a great article on a new study that’s been released. You know that phrase you hear us publicists use again and again: news you can use.
3. One-third of your content needs to be conversation oriented: Social media is all about being, well, social. Converse with others in your network. Create a dialogue. The more online social capital you have the better off you’ll be.