Tuesday, May 26, 2009

Quick Hits

What, no BEA?!

This is the first post Memorial Day Tuesday that I haven't been gearing up for Book Expo America in six years. We made the decision to send a very small crew this year for a few reasons, including a recent trip to NYC for a launch party and a guess that this year's event won't be much of one.

I will miss a few things about BEA, including seeing good friends, getting a good pulse for the fall lists, swiping a few free galleys, the first-ever BEA Tweet-up and, you know, high-fiving the Pope:

I won't miss trying to catch a cab during a Friday afternoon downpour, waiting 20 min for $5 coffee, sore feet from walking the show floor all day or 6:30 AM breakfast meetings.

If you will also be vicariously attending BEA through Twitter, join me in following the BEA 2009 hash tag on Twitter: #BEA09.

For those heading to NYC, check out the Book Publicity Blog's list of things to download before you make the trip.

The Noticer is a bestseller

Late last week we received word from Thomas Nelson that The Noticer debuted on both The New York Times and Wall Street Journal bestseller lists. It is #6 on the NY Times Hardcover/Advice list and #15 on the WSJ nonfiction list.

This book has been the subject of a large amount of well-deserved buzz this spring and is one of the best team-based campaigns we have been involved with.

For those of you who have yet to take part in the social media movement inspired by the book, The Noticer Project, you can read pages and pages of notices on the website and begin noticing those who have made the biggest impact on your life there as well.

It has been exciting to watch a campaign that has combined the best of traditional media with social media for the same purpose--to attract readers to a very good book by one of the best storytellers in publishing.

Amidst the shots publishing takes from those who label it slow-to-adapt and too dependent on print media, this launch is a very good example of how the industry is adapting and finding ways to reach readers in new ways.

For those who haven't read the book, through the end of May, Thomas Nelson is running a special where if you buy a copy of the book you can receive it in every format with which it is available. I highly recommend it.

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Anonymous Holley said...

Rusty, congratulations to you and your team on The Noticer hitting the bestseller list! That is fabulous news and well-deserved. You did a great job on this campaign. I know there are many more similar successes in your future.

June 3, 2009 at 7:34 PM  
Blogger uh2l said...


Congrats on the book being a best seller. I happen to own the domain thenoticer.com. Let me know if you would like to leverage the site. Andy Andrews publicity company wasn't interested in appropriately compensating me for it so I maintained ownership.

Take care,

June 10, 2009 at 1:48 PM  

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