NYT on SXSW and the WWW

The New York Times reported yesterday on the pulse of South by Southwest in a down economy (consensus: people apparently do still have funds for a festival blowout such as SXSW). Joining the field of literary PR long before the age of the blogosphere and Twitter, I can't help but reflect at times on how the daily functions of a publicist truly are evolving on a daily basis.

Case in point: "The declining audience for mainstream media has all sorts of antecedents. But it was obvious after a few days here that the people formerly known as the audience were too busy making content to consume much of it, unless it came from their friends. The medium is not the message; the messages are the media." [David Carr for NYT, "Messages are the media"]