"We interrupt this programming..." Wait, what? I was scheduled to go on next!
What about the flip side of that coin? What if you realize you just missed an interview! Yikes! How do you recover? Will this be the end before you even get started? In both situations, keep these things in mind:
• Be flexible:
a. They missed: Keep in mind breaking news always takes priority. If a community is digging out of an ice storm or reporting on local road closures they may not have time to call. In most cases they will be happy to reschedule and appreciate your understanding of the situation.
b. You missed: Hey, things come up and events get missed. While it is important to make every interview, the best way to recover from a missed interview is to be flexible. If the outlet is willing to reschedule, be flexible in your availability to make up for the faux pas.
• Call your publicist:
a. They missed: Your publicist may have additional contact information for the show and can get in touch with them to determine the situation. Notifying your campaign manager will allow for better communication between you and the host or producer.
b. You missed: The publicist will be the first person the show calls in the event an interview is missed. By notifying your publicist of your flub, we can work behind the scenes to protect the relationship we’ve worked to build. Sometimes it may be possible for the show to work you into another segment, and the audience won’t know the wiser.
• Be calm and understanding:
a. They missed: Channel your inner Zen when it comes to a last minute re-schedule from a show. Being patient and understanding will allow you to rock the re-scheduled interview like a rock star – which is what we all want – and leave a good impression with the show.
b. You missed: Be apologetic, but be calm. If they are not interested in a re-schedule, it’s important to know that sometimes they have to move on. In most cases, they too will be understanding and allow another chance. Just make sure you’re ready for that second chance, there probably won’t be a third chance.