Lois Lane, meet new media
MSBNC reports findings of the study from the Chicago-based e-marketing firm, highlighting that:
- 60% of journalists now contribute to a blog or other online site.
- 39% of those just moved to online methods of reporting in the last year, 71% in the past two years
- Job cuts play a major role in the added online responsibilities of journalists these days, as most papers no longer differentiate between web and print reporters.
- Traditional press kits are also adapting to the changing landscape as 89% of journalists prefer email as the primary means for receiving pitches and press releases, and almost just as many want images with those releases.