Friday, January 23, 2009

Time to Twitter

Are you on Twitter?

If so, you've seen the "fail whale" a few times. He pops up when Twitter is a bit overloaded with traffic--a sign the 140 character movement is spreading to even more people.

By now you've heard of Twitter. Surely you're heard about it. If not, throw "Twitter" into Google and learn about one of the fastest growing movements online.

At first I was a bit skeptical but I've since been converted and now view it as a major pillar of our firm's online platform. Here is what Twitter allows P&P to do:

- Talk about our clients (and book media for them)
- Stay connected to others in the book industry

- Discuss recent client wins, new projects and events

- Hear about the latest news--instantly

What I've found most rewarding about Twitter is our ability to engage in instant conversations and see how the book industry is responding to the newest literary and national news, new books and trends. It's something no other platform offers and what a valuable tool it can be.

If you are just getting started, I'm sure you are a bit uncertain how to go about building a following. Here are a few ideas:

- Start following people that you want to follow you - many of them will reciprocate.

- Ask your best industry contacts whether they are on Twitter. You'll be surprised how many are already there.

- Add your Twitter address to your email signature.

- To connect with others within the book industry, consult Jennifer Tribe's handy directory here. If you are not already on the list, submit a comment on the bottom of the list and she will add you.

(side note--Jennifer's idea to build a directory is responsible for a large number of our new followers. It also generated a significant amount of chatter for her company--it was a great idea)

Connect with us on Twitter here.

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Anonymous Anonymous said...

Interesting that you chose the infamous "fail whale" as the pic for this post. LOL.

January 24, 2009 at 6:53 AM  
Blogger Rusty Shelton - Managing Director said...

Hey Scott-

I thought the overload whale would be a nice touch of irony for the post--it's certainly a sign of how quickly the site is growing.

Plus, since he pops up on my screen a couple times a week, we're old friends at this point and I wanted to make sure he got some positive PR.

January 24, 2009 at 2:27 PM  

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