Book publicity, Facebook, and ELVIS
The innovative idea even caught the eye of the folks over at GalleyCat, who wrote up a nice post about it. Last I heard, the folks at West Coast Live contacted Overlook about the contest as well!
Book publicists, I think this is a pretty awesome idea for book buzz. Sometimes authors (and even we publicists) don't realize the value of social media when it comes to informing the masses about new books, but clearly, it can have quite an effect...even spilling over into traditional media opportunities.
What are your thoughts?