Monday, July 14, 2008

ICRS: Day 1

In true publicist form, I thought I'd boil down my day one observations into a few bullet points:

- David Tyree's new book, More Than Just a Catch, is going to be a big, big title from Strang this fall. Strang Senior Publicist Woodley Auguste left the floor at 4 PM to head to LA to attend the ESPY awards with Tyree, an event that is a prelude to a very hectic book tour commencing before the Super Bowl hero heads off to training camp. Auguste is orchestrating a savvy launch amisdst challenging circumstances--Strang & Tyree are lucky to have him at the wheel.

- Tony Dungy seems to be making himself at home in the publishing industry. After he and Tyndale launched his blockbuster Quiet Strength at last year's ICRS, he was back on the floor today to sign his new children's book You Can Do It.

- Karen Kingsbury remains one of the most personable best-selling authors within the CBA. She spent Monday bouncing around from booth to booth signing several of her new titles.

- Our press kits went a lot faster than I thought they would. I brought 20 of them with me, dropped them off in the press room yesterday and by 3 PM today there were only three left. Thanks to Katie and DHL for making sure more arrive in the morning (DHL: your thank you is a bit premature).

- One of our clients, Dr. Kevin Leman, was a popular man today--signing copies of his best-selling parenting book from Baker Publishing Group, Have a New Kid by Friday (not a P&P book). I thought about waiting in line to say hi but I knew he'd be disappointed when I told him Tolly didn't make the trip with me.

- Thomas Nelson's absence was definitely felt.

- I had several meetings with publicists, media contacts and publishers who "just LOVE Austin," making me wonder why ICRS, BEA and other industry conferences don't head to town for future events. Why not Austin?

- Though I sense trade shows are starting to lose some of their steam, it is amazing how much a firm like ours can get accomlished at these events. We are able to pack face-to-face meetings with clients, authors, agents, publishers, media contacts, competitors and other industry contacts into a very short period of time and nothing is as powerful as a good personal impression.

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