Green news from PW: virtual galleys
As publicists, we rely on galleys, the unedited bound manuscipts that help us leverage long-lead coverage and pre-pub attention for our clients' books. But when a particular title doesn't make the cut, the galley graces more rubbish bins than book review columns and magazine spreads. Needless to say, we are thrilled today to hear of a new service announced in today's PW DAILY:
"Publishers Weekly has signed up with Rosetta Solutions to use the company’s netGalley service in connection with the magazine’s book review section. NetGalley, which Rosetta introduced last year, allows publishers to send and track galleys online. PW will use NetGalley to capture information on books—such as title metadata, press materials and promotional plans—when the books are submitted for review. At the current time PW will still accept printed galleys for review purposes, and will primarily use the service to collection title information, which publishers can upload."
We hope our publisher friends will join PW in taking advantage of the new environmentally-friendly service!