Monday, December 10, 2007

2007 Year in Review

This column appeared in our corporate newsletter this month and though the purpose of this blog is not to talk about our firm, I thought it might be helpful to our readers to learn more about the work that we have done this year. Here is our 2007 Year in Review:

Since things move so quickly in the literary world, I like to stop during the holidays and take stock of what we have accomplished as a firm during the year. It is always difficult to review progress made during a specific year because in the publishing industry the years tend to run together. Books are written and edited years before they are released to market. Publicity campaigns begin in one year and end in another. Hardcover editions are published well in advance of paperback versions. And the list goes on and on. For that reason, it is hard to “package” a year in review column. We are already well into campaigns for books that are launching in early 2008, making 2007 a distant memory at this point—and we still have one month left.

Though we may be looking ahead to 2008, let’s take a brief look back to review what our clients have accomplished this year. In 2007, P&P clients have:

* been scheduled for more than 2,500 bookings.
* sold film rights to A-list producers for two true crime books.
* included best-selling authors like Dr. Kevin Leman, Philip Carlo, Nancy Rue, Vicki Courtney, Dr. John MacArthur, Drs. Les & Leslie Parrott, Al Janssen, Brother Andrew and others.
* included top publishing houses like Thomas Nelson, WaterBrook/Multnomah Publishing Group, Zondervan, St. Martin’s Press, B&H Publishing Group, Baker Publishing Group, New Hope Publishers, Harvest House, Hunter Press, Tyndale House, Howard Publishing, Tertulia Press and several others.
* been published by leading publishers like Farrar, Straus & Giroux/Sarah Crichton Books, St. Martin’s Press, Bantam Dell, Tor/Forge, Clarkson Potter and others.
* received bookings in every top-50 newspaper, including The New York Times, The Wall Street Journal, USA Today, Los Angeles Times, The New York Post, etc.
* been featured in the nation’s most read magazines, including SHAPE, Woman’s Day, Playboy, The Costco Connection, Publishers Weekly, Library Journal, Money, Woman’s World, Entertainment Weekly and others.
* lit up the phone lines on the nation’s most listened-to radio programs, including "The Mancow Show," "The Michael Reagan Show," ESPN Radio, Focus on the Family, Air America, "Coast to Coast AM," "Oprah & Friends" and hundreds of others.
* been interviewed on national television programs like "The Today Show," MSNBC, "Life Today," "Living the Life" and others.
* had their books reviewed and discussed on blogs, web sites and other online news sites throughout the year.

This year, P&P also joined the Web 2.0 generation, launching this blog, which has been a great way to share our publicity knowledge with readers around the world. We have heard positive reviews from industry contacts and clients, and I certainly encourage you to keep an eye on it in 2008.

We also forged alliances with top literary festivals, handling national promotion for the Texas Book Festival. P&P team members were also in demand for speaking opportunities at various industry events, including the Writers League of Texas' annual Agents & Editors Conference and Harvard University’s annual publishing course.

As we head into 2008 I am bullish on the prospect of an even more successful year. But before we start looking ahead, I want to take a minute to thank our authors for everything that you do to be great partners during each campaign that we run. Your hard work, preparation and talent does not go unnoticed by our team. Your success is our success, and we hope to continue to build on the long-term relationships we have with so many of you.

To the best in-house publicists in the country at the many publishers we work with, thanks for working closely with our team throughout each campaign that we partner with you on. We value the ability to work with you on such great books and look forward to working together to send more books to the best seller list in 2008.

By building on the relationships we have grown over the last fourteen years with top publishers, high-profile media outlets and the best authors in the business we will continue to put our clients in front of millions of book buyers in 2008.


Blogger Payton L. Inkletter said...

To Rusty and all your colleagues: thank you for this blog, and all the excellent free advice you dispense here.

Congratulations on an excellent year of worthy achievements for your clients, and for a notable fourteen years of accumulated momentum laying out a sparkling sweep across the Milky Way of literary publicising. May you progress from success to repleteness.

Enjoy the treasures of Christmas ahead, and return renewed and reinvigorated in January. I look forward to it.

December 10, 2007 at 7:22 PM  
Blogger Rusty Shelton - Managing Director said...

Thanks so much, Payton. We appreciate your comments and questions this fall and wish you a wonderful Christmas as well.

December 11, 2007 at 8:01 AM  
Anonymous Mary the Writer said...

Way to go P&P! Keep up the good work!

December 11, 2007 at 10:25 PM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home