Friday, October 19, 2007

Your book with a side of barbecue?

Every once in a while I like to provide a snapshot of a current project that our team is working on. I think it helps authors to get an idea of how a publicist views strategy development for a national launch.

Phenix & Phenix is working with the ever-expanding Texas Book Festival this fall to attract media attention outside the state of Texas. Most within the publishing community already consider the TBF to be among the most prestigious Festivals in the country, but it rarely gets prominent ink outside the Lone Star State. Our job over the next few weeks and on into the future will be positioning the Festival to media outlets around the country by leveraging the success it has had over the past twelve years.

Look for more details about our strategy moving forward!

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