Tuesday, October 16, 2007

Major booksellers revamping Web 2.0 efforts, Publicity Q&A

Major booksellers revamping their Web 2.0 efforts
Notice anything different lately on the websites of major book retailers Amazon, Barnes & Noble and Borders? Within the last three weeks, all three companies have revamped their websites to be more user-friendly and include fresher content. In an interview with Book Business Magazine, B&N’s CEO Marie Toulantis explained:
“We really wanted to incorporate some more elements of content and community, and make it a little more interactive, a little more fun, a little bit more engaging. So we decided to use some newer technologies, some new Web 2.0 things like AJAX and Flash, to present the books in a more interesting light…So again, making the site more interactive, more engaging, more community, more interaction with authors through various interviews and podcasts and so forth, and adding a social networking aspect in the form of online book clubs where readers and writers can connect directly.”
Authors need to follow the lead when it comes to maintaining their own webpages. It’s always a good idea to update content as frequently as possible to give your visitors fresh information and a desire to come back. While podcasting and Flash are great ways to liven up your site, these components aren’t the only ways to keep visitors interested. For the less techno-savvy author, add a comment board to encourage discussion among your readers, include a “Press Room” where you can post new interviews that appear in print or broadcast, and post your upcoming events calendar so your readers know where they can go to meet you in person.

Publicity Q&A
One of our faithful readers, Payton Inkletter recently left us an interesting question:

Q: How do you decide a genre into which your fiction work fits when it appears to validly span two or more?

While genres may seem limiting, they can make your job as an author easier once you understand how they work and how they can help you promote your book. A book genre is a way of classifying books that have similar traits. Some genres are considered their own markets; good examples are sci-fi, romance and thrillers. But the truth is that most books validly span two or more genres. When it comes to pitching your book to the media, you don’t necessarily need to choose one genre to classify your book. The wider your book’s target audience is, the more media-friendly your message will be.

2 Comments:

Blogger Payton L. Inkletter said...

Thank you Katie for attending to my question. I at times have succumbed to the despondency that writing a multi-genre fiction work might of itself limit its audience and appeal, but your advice is encouraging, for you are suggesting the opposite is more the case. Of course, being so close to one’s own work it is possible, I suppose, to not see the forest with clarity, and so what I think is multiple genred might indeed prove to classify more accurately well within a single genre.

I have not set out with the plan or goal of writing my novel across genres; rather the story agitating to be told from within me just covers the several genres whether I like it or not (I like it by the way, and I feel that my ideas are better shared through this blend). My mix I think well covers humour, history, spirituality, science-fiction, the human condition, contemporary family life, and all with an Australiana flavour: perhaps you can sympathise with my dilemma, if I happen to be assessing my work’s fields of creativity accurately?

October 19, 2007 at 4:34 PM  
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