Tuesday, August 21, 2007

No shelf space for O.J. at Barnes & Noble

Barnes & Noble made a bold move this week by becoming the first bookstore chain to say they will not be stocking O.J.’s book, If I Did It, on their shelves. The always image-conscious retailer opted instead to make it available online and via special order for customers.

Borders is leaving the door open to stocking the books, saying that though they won't be promoting the book "in any way," they want to leave the choice up to customers. Borders is betting that the media frenzy surrounding the launch of the book will drive customers to their stores--especially with B&N out of the picture. Unfortunately they're probably right. Both bookstores will also make the book available on their online stores, as will Amazon.com

After the book became Judith Regan's downfall many thought it would never be published. I wish I could say I was surprised that another publisher picked it up. With B&N refusing to stock their shelves with the book, and Borders boycotting promotion for the book, I'm anxious to see what the PR team representing the book for Beaufort Books comes up with to promote the release.

Next up: Paris Hilton

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